Visitors statisfaction: The case of the "Sargan-Mokra Gora" Nature Park
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Date
2014
Authors
Nagy, Imre
Ristić, Zoran A.
Matejević, Milosava
Kovačević, Milutin
Journal Title
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Volume Title
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Abstract
The “Šargan – Mokra Gora” Nature Park is a touristic destination with exquisite nature features. Although tourism industry is developing, it succeeded in preserving authenticity so Nature Park is very attractive to domestic and foreign visitors. The aim of this paper is to investigate visitor satisfaction with the tourist offer of the “Šargan– Mokra Gora” Nature Park. The results showed that visitors are generally satisfied with the elements identify in the destination. Analysis of structure and preferences of the visitors could enables more adequate positioning of “Šargan–Mokra Gora” on the touristic market. At the same time, it is necessary to provide framework for development of quality, contemporary and innovative tourist offer that would enhance competitiveness of Šargan- Mokra Gora, and therefore its tourist offer.
Description
Keywords
Šargan – Mokra Gora” Nemzeti Park , turisztikai célpont
Citation
Savremena Poljoprivredna / Contemporary Agriculture 63:(1-2) pp. 71-78. (2014)